We have been looking forward to introducing you to Josephine - a new feminine series consisting of soft and comfortable basic styles for a more sustainable wardrobe.
The feminine loungewear is perfect for both home comfort and everyday wear. Wear the series as is or add a lovely warm knit made of handmade cashmere and soft quality wool. Style the tops with your favorite jeans and a cardigan or blazer for a lovely casual look for everyday use during the cold months.
The Josephine series can also be used for yin yoga, meditation or pilates. We enjoy wearing the soft styles here at the office when we do either yin yoga or meditation every Thursday after lunch.
Soft & healing
Vicky Olivia , who, in addition to being part of our wonderful team, is also a Yoga teacher and Complementary Hormone Therapist, explains below why wearing soft clothes is important for both body and soul:
We rarely think about it, and some don't even know it - but the skin is actually the body's largest organ. And like the body's other organs, the skin plays a vital role in our health. In addition to providing information and protection, the skin is also a sensory organ with direct access to both the nervous system and the hormonal system.
It is therefore not unimportant what we come into contact with the skin - and here we are not talking about skin care products. Few people know that we can hack directly into our nervous system, among other things, by letting our skin be in contact with soft and comfortable materials. The feeling of soft blankets and clothes stimulates the nervous system and increases the formation of the hormone oxytocin. Oxytocin is also known as the pleasure hormone and the brilliant thing about this hormone is that it normalizes our stress levels.
“…soft and natural materials on the skin are as much a part of my health routine as natural and nutritious diet, good sleep, yoga and meditation.”
As a hormone therapist and yoga teacher, I often teach both students and clients about the connection between the hormonal system and the skin. This connection is an easy and accessible way to balance stress in the body and increase the feeling of well-being and enjoyment.
I myself am very conscious of what clothes I wear, and as a mother and self-employed person with a busy everyday life, one of my daily biohacks is of course to wear clothes that positively affect and stimulate my nervous system and hormonal system. That's why you never see me in synthetic material or clothes that are tight or uncomfortable. In fact, I can't remember how many years it's been since I wore a pair of tight jeans. On the other hand, you can almost always find me in soft knits, leggings, pants and dresses made of natural and soft materials. Or with cashmere socks or a soft blanket around me on the sofa. This applies both when I do yoga myself, when I teach, have clients or work. Few of us can say and be completely free from stress in life - and therefore soft materials have become a completely natural part of a comfortable and balanced everyday life for me. Soft and natural materials on the skin are just as big a part of my health routine as a natural and nutritious diet, good sleep, yoga and meditation.
Vicky Olivia
Yoga teacher & Complementary hormone therapist
The range consists of a tank top, t-shirt, long-sleeved t-shirt and trousers and comes in four different natural shades. Josephine is made from our beautiful "wool with a kiss of cashmere quality" - an exceptionally soft and durable high-quality wool and cashmere blend that does not itch.
The series is knitted on an old-fashioned hand knitting machine in Nepal, completely without the use of electricity.