10 years of sustainable luxury for women - created by women.
Today CARE BY ME turns 10! and in those 10 years, we have aimed to ensure that you can, with a clear conscience, pamper yourself and your home with timeless Danish design in the luxury class. Because that has been our intention right from the start. To be able to create a more responsible business, where the foundation is to embrace women in our part of the world with long-lasting, high-quality design, and at the same time improve the quality of life for women in developing countries, every time a purchase is made both in the webshop and at one of our lovely retailers.
CARE BY ME was created in September 2012, and is one of Denmark's first design companies with a focus on sustainability and both social and climate-friendly goals , and we are proud of that.
As our founder and creative director Camilla Gullits says, CARE BY ME is a tribute to women all over the world, traditional craftsmanship and a more sustainable lifestyle. A tribute to responsible production, social responsibility and love for nature through GOTS-certified organic textiles, natural quality materials and recycled cashmere. Timeless and long-lasting Danish design, created by women for women.
Today CARE BY ME is owned and operated by a small team of women in Denmark, led by Camilla Gullits and Pernille Pold. We have gone from having 4 knitters employed in Kathmandu to today having more than 75 women employed in our social workshops in Kathmandu, Nepal. Here we create handmade luxury products while improving the living conditions of both the employed women and their families - and that is what our hearts beat for.
We now work with over 400 fine stores around the world who believe in our brand and who think it is important that we together help customers make conscious choices when they shop. Stores that celebrate long-lasting design, high quality and good craftsmanship, and who want to help make a difference. More of our customers now feel more like family and friends than professional partners.
Our brand is built on love. Love for people and for the planet, and that's probably why the relationships we have are both long-lasting and very personal. That's maybe why we sometimes get anxious when another crisis hits. But hold on – the 10 years have brought some pretty big disasters for our little brand: earthquakes – Corona – war in Europe and now most recently the Dengue fever outbreak in Nepal.
To get through these crises, we have all had to work closely together across national borders. Together we have fought for our common project and so far it has gone well. But it has not been easy and it has required a readiness for change both in Denmark and in Nepal.
Soon, when Dashain is celebrated in Nepal, everyone we work with has the means to celebrate it with their families and friends. They have energy and lots of love despite all the challenges that have been and still are.
We have new and exciting projects coming up, and we hope you will continue to follow our sustainable journey of building a brand that makes a small positive difference in our big world. Your support means so much more than you think and we are so grateful for every like, every order and every pat on the back you give us.
From the bottom of my heart, THANK YOU for the first 10 years, thank you for following along, for believing in our common project, for sticking around. We hope you'll stay here for a long time, because we've only just begun!
Kind regards, Pernille & Camilla
