This is our most important purpose: to nurture love and care for women worldwide.

We aim to contribute to a more responsible and self-loving lifestyle that embraces women in our part of the world, while our production also uplifts women in developing countries.
Nepal holds a special place in our CARE BY ME heart, as it was in Kathmandu that the first collection was created in collaboration with three knitters. Today, more than 75 women work for us in Nepal, and every day, thanks to your interest in CARE BY ME, we make a positive difference for them and their families.

Other Responsible CARE BY ME Initiatives

Timeless design

Quality over quantity – we create fewer, but better, products in natural
materials of the highest quality. We launch only two collections a year, we do not overproduce, and we never hold sales. Our designs are long-lasting, and we strive to make it easier for you as a customer to make a more responsible and thoughtful choice by investing in classic products that you will use, cherish, and love for many years to come.

Natural materials

Natural and recyclable materials are better for people and the planet. Therefore, our collections consist exclusively of designs made from natural, long-lasting quality materials such as cashmere, wool,organic cotton, linen, silk, as well as recycled cashmere and wool.

Undyed

Nature has always been our greatest source of inspiration, and we work exclusively with natural quality materials, materials that are beautiful and timeless in themselves.

Our undyed cashmere styles are pure, less polluting, and biodegradable, which is better for people, animals, and nature. We strive to continuously add more styles to our range of undyed 100% cashmere.

Recycled materials

As a responsible brand striving for a better fashion industry, it is essential for us to continuously challenge ourselves in design, materials, and sustainable solutions. That is why we are pleased to have initiated production with recycled cashmere and wool in Prato, Italy. Italy is renowned for its exceptional craftsmanship, and their ability to recycle materials is truly unique.

By recycling textiles, we not only reduce waste sent to landfills but also help conserve both energy and resources that would otherwise be required to produce a new product. Recycling helps to curb overconsumption, reduces the negative impacts of climate change, and instead creates a more positive effect on the environment.

Craftsmanship

Good craftsmanship means everything to us, and we deeply value the artisanal traditions in each of the countries we collaborate with. Our ambition is to unite this artisanal expertise with our Danish design roots, which is why we only seek to improve design or production processes when truly necessary – always with respect for the time-honored traditions that have been passed down through generations.

Responsibility and Respect

We actively take responsibility for reducing our environmental footprint and for ensuring fair and respectful conditions for everyone who is part of our journey. At the same time, we acknowledge that every product requires resources – which is why, for us, it is about creating fewer but better styles that last and contribute to a more conscious lifestyle. Our designs are made to be an investment you can enjoy again and again – season after season, year after year.