Interview Illums Bolighus & anniversary exhibition

On the occasion of our 10th anniversary, we have created a fine exhibition in collaboration with Illums Bolighus in Copenhagen,
which you can find from September 29 to October 15 - weeks 40+41.

The anniversary exhibition offers soft and warm autumn styles for both you and your home.
Timeless styles, created from the finest, natural quality materials with respect for people and the environment.
Handmade cashmere scarves and hats, warm and cozy knitwear, soft cozy clothes, hand-felted slippers, loungewear made of organic cotton, luxurious cashmere socks and beautiful pillows and blankets.

Danish design for the quality-conscious consumer who wants products made with a focus on social responsibility and love for nature.

We hope you feel like stopping by the exhibition and treating yourself or someone you love.

Interview: Illums Bolighus

We stopped by Illums Bolighus for a little chat about why CARE BY ME and Illums Bolighus are a good match.

What is the reason that CARE BY ME has been represented in Illums Bolighus for 10 years?

When we chose CARE BY ME as a brand for Illums Bolighus 10 years ago, it was because they had a unique collection of cushions and throws. They were first movers with products that were handmade and made of the highest quality materials, which fit well with our selection of architect-designed furniture and home decor. Our selection of CARE BY ME has been expanded over the years and today CARE BY ME is represented both in our home department with exclusive cushions and throws and in our women's department with loungewear and beautiful knitwear.

CARE BY ME offers our customers long-lasting design, from their classic and timeless collections.

CARE BY ME's products are created from the best materials, and especially their handmade cashmere products for both our home and women's departments, fit well into our universe of exclusive design for the quality-conscious consumer.

In your opinion, what value does a brand like CARE BY ME add to being represented in Illums Bolighus?

For a small brand like CARE BY ME, it is of great value to be presented to our many Danish and international customers. Illums Bolighus ensures CARE BY ME a large international showcase year-round, where their products are exhibited with some of Denmark's largest design brands throughout history.

Illums Bolighus is highly respected as an international department store, and we are happy to help new and smaller Danish brands get started.

What type of customer is CARE BY ME aimed at in Illums Bolighus?

CARE BY ME is aimed at the responsible consumer who values ​​natural materials and good Danish, contemporary design. The brand has an international expression that attracts customers from all over the world.

Illums Bolighus

Illums Bolighus was originally founded in 1925 under the name BO.

The man behind BO was Danish businessman and entrepreneur Kaj Dessau, who, in addition to his flair for business, also had a great aesthetic sense. In collaboration with sim artistic consultant Brita Drewsen, he created a concept that had never been seen before. A store with well-established exhibitions, where textiles, interiors and furniture all interacted like art.

Their unusual foresight, which both Drewsen and Dessau demonstrated, as well as their impeccable sense of aesthetics, style and quality throughout the 1930s, has since had a major impact on the status that Danish design and interior design has achieved internationally.

Architect MAA Kay Kørbing designed the facade of Illums Bolighus in 1961, stylish and classic with a discreet extravagance on the busy Amagertorv in the heart of Copenhagen.