Another year has passed, and more than anything, I am left with a deep sense of gratitude that our small brand has once again come through a remarkable year in a time of constant change.

At times, the world can feel uncertain. That is why it was with particular pride that we launched CARE BY ME Mindful Movements - a universe created with our original mission at heart: to create a space where women can practice self-care and recharge, where it is not only allowed but encouraged to take care of oneself, in order to be more present for others. Mindful Movements has been received beyond all expectations, and I would like to sincerely thank both our wonderful partners and our loyal customers for the warm welcome.

The year also marked an important decision: CARE BY ME chose to finance the planting of 5,000 fruit trees in Agra. While the trees are still young, they will, over time, grow into a park - not only for the people who work with us, but for the entire local community. In this way, we have been able to give something back to a city where part of our production takes place.

Agra faces severe air pollution, and the fruit trees help purify the air, making it healthier to breathe. As the trees mature, they will provide fruit for the local community - offering both nourishment for families and the opportunity to sell the fruit and generate income. In addition, the trees will offer shade and help cool the area during the intense summer heat, making it a more comfortable place to spend time.

The project is supported by the Government of India, which will ensure the ongoing maintenance of the park. The planting itself was a deeply moving ceremony, during which a group of our employees dressed in festive attire and marked the day with speeches and the planting of the first trees.

At the same time, the year has been one of significant movement and growth - not only in ambition, but in people.

In 2025, CARE BY ME exhibited at 22 trade fairs around the world and is now represented in more than 25 countries. We reached 100 employees in our workshops in Nepal, and the same number in India. In Denmark, our team in Nordvest grew by two colleagues - a wonderful milestone, and a reminder that we are now more hands and hearts carrying this important work forward.

Throughout the year, we hosted several events focused on women’s well-being. In particular, our Women’s Walk, with more than 100 inspiring women taking part, stands out as a truly special memory. I very much look forward to repeating the success in 2026.

We also received the Gazelle Award for the third year in a row, which I see as clear proof that it is possible to run a business with heart - and still be a healthy, growing company. Financial performance has never been our primary motivation, but it remains the foundation that allows us to create development and set high standards - both in relation to our certifications and the many projects we are part of.